I’m a Product Designer based in Toronto. I have a decade of experience designing products for zero-to-one startups as well as scaling them for 100x growth.
I equally enjoy the analytical nature of problem-solving and the creative nature of design. I’m also fascinated by how the human mind works (Behavioural and Cognitive Psychology). So I love digging into data, talking to/observing people, and all other forms of research that help me understand the people who’re going to use the product.
Taking a research-driven approach to redefine the segment of workers and improving conversion by 400%
Re-imagining the UI to match the users’ mental model and refining it through prototypes.
Building nudges and transparency based on data and research to encourage the desired behaviour.
Get in touch for opportunities or just to say hi! 👋